L'idée de génie de PNL pour annoncer ses prochaines dates de concerts aux fans


marketing, pnl, rap, idées
L'idée de génie de PNL pour annoncer ses prochaines dates de concerts aux fans

Le 25 janvier dernier, le duo de la cité des Tarterêts balançait un tweet (et un affichage public) avec un numéro à appeler pour faire la promo du clip de Bené, partagé le 10 février dernier.

La ligne ne faisait pas que diffuser le morceau Bené, à quelques semaines de la sortie de la vidéo. Le numéro de chaque curieux qui avait passé un coup de fil a été soigneusement enregistré par une entreprise de service téléphonique, BJT Partners. Un texto automatique a ensuite été envoyé aux coordonnées récupérées, mardi 14 février, pour dévoiler les informations relatives à la série de concerts de PNL qui débutera en mai 2017. Comme le souligne Huffington Post qui a contacté l’opérateur, cette opération est totalement légale et gratuite.



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