McDonald's Pick n Play


mcdonald's, mc do, mc donald's, pick n play, pong, application, smartphone, street marketing, affichage, interactivité

McDonald's interactive Pong billboard brings big-screen elation
You could enjoy that Big Mac in the peace and artery-clogging quiet of your local McDonald's, or you could just catch the next flight to Stockholm, where Ronald apparently serves his meals with a side of interactive, outdoor gaming. It's all part of something called Pick n' Play -- a new (and pretty ingenious) ad campaign that invites pedestrians to play a game of Pong on a giant Mickey D's billboard, using only their smartphones.
Source: http://engt.co/iqeiRz 



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