McDonald's Pick n Play

mcdonald's, mc do, mc donald's, pick n play, pong, application, smartphone, street marketing, affichage, interactivité

McDonald's interactive Pong billboard brings big-screen elation
You could enjoy that Big Mac in the peace and artery-clogging quiet of your local McDonald's, or you could just catch the next flight to Stockholm, where Ronald apparently serves his meals with a side of interactive, outdoor gaming. It's all part of something called Pick n' Play -- a new (and pretty ingenious) ad campaign that invites pedestrians to play a game of Pong on a giant Mickey D's billboard, using only their smartphones.

Kweeped from by graficoo 3107 days ago
More Kweeps From

Add a comment.

If you want to share this kweep with a user, just mention him like this: "@user_pseudo".


 Related Kweeps


Change header

To crop this image, drag a region below and then click "Save Image"